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FEATURED SOLUTION:
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Technical Marketing Product Videos |
WE WALK THE TALK.
SUCCESS STORIES.
KEEPING IT REAL.
Technical marketing managers for Hewlett-Packard (HP) product lines typically travel all year long attending numerous product announcements; meeting with press media; and doing product demos at industry conferences, expos, and global marketing events.
They’re also involved with product feature videos for internal use with their sales operations, as well as for external posting on HP's YouTube channel. So with all their business traveling, the last thing they need is more logistics planning, scheduling, and out-of-state travel to produce these product feature videos.
Aesbus stepped in as a local video studio, providing Houston-based HP business units a solution that offered more convenience, greater time and cost savings, and an easier team interface from script to end product.
They’re also involved with product feature videos for internal use with their sales operations, as well as for external posting on HP's YouTube channel. So with all their business traveling, the last thing they need is more logistics planning, scheduling, and out-of-state travel to produce these product feature videos.
Aesbus stepped in as a local video studio, providing Houston-based HP business units a solution that offered more convenience, greater time and cost savings, and an easier team interface from script to end product.
CLIENT FEEDBACK
Aesbus provided a total video production solution using experienced creative directors, video producers, sound/audio engineers, camera crew, light engineers, storyboard developers, scriptwriters, and studio set designers—all focused on my projects for on-time delivery.
Stop the Logistics Madness
HP technical marketing managers effectively use online videos to educate internal sales teams as well as consumers about HP personal computers while also enhancing HP’s brand experience. However, agency studios producing videos for previous video projects were not local Houston companies—they were out of state, some from the west coast.
So for every video planned, HP managers also had to coordinate travel and hotel arrangements in sync with their already extremely busy and tight work schedules. With out-of-state video studios, it was extremely difficult to accommodate additional video production tweaks or corrections for HP manager's on-camera segments and voice-over.
By switching to Aesbus, this logistical nightmare was eliminated. Aesbus provided streamlined full video production services that could be scheduled even on short notice.
So for every video planned, HP managers also had to coordinate travel and hotel arrangements in sync with their already extremely busy and tight work schedules. With out-of-state video studios, it was extremely difficult to accommodate additional video production tweaks or corrections for HP manager's on-camera segments and voice-over.
By switching to Aesbus, this logistical nightmare was eliminated. Aesbus provided streamlined full video production services that could be scheduled even on short notice.
Online Product Videos Are Versatile
Through animation and product demonstrations, online videos can break down complex information, highlight and showcase unique features, and create a positive brand experience. They’re great booth attractions at expos, tradeshows, and exhibitions.
For training, the repeatability of video content ensures consistency in your product messaging. Online videos can be viewed 24/7, at home in the office, or on the go. And they can be easily and affordably updated as needed.
And for consumers, they can show off how well your product works and how easy it is to use. The chance to see your product in action can influence a purchasing decision.
Online product videos also provide how-to information that can help reduce the number of calls to your tech support lines!
For training, the repeatability of video content ensures consistency in your product messaging. Online videos can be viewed 24/7, at home in the office, or on the go. And they can be easily and affordably updated as needed.
And for consumers, they can show off how well your product works and how easy it is to use. The chance to see your product in action can influence a purchasing decision.
Online product videos also provide how-to information that can help reduce the number of calls to your tech support lines!
If you're ready--we're ready! Let's get started on your next video project.
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