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FEATURED SOLUTION:
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Retail Channel Training Support:
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WE WALK THE TALK.
SUCCESS STORIES.
KEEPING IT REAL.
Aesbus designed interactive Web-based phone simulations for Samsung and provided a secure collaborative Web platform to seamlessly support the Samsung marketing team’s workflow for critical product announcements, marketing events, and field sales training nationwide.
On-time delivery of phone simulations ensured that Samsung's client retail channels had access to the most current and most accurate product training information at product announcement time.
On-time delivery of phone simulations ensured that Samsung's client retail channels had access to the most current and most accurate product training information at product announcement time.
CLIENT FEEDBACK
Here's how Samsung describes the phone simulations designed by Aesbus.
Our Samsung Simulations ARE NOT VIDEOS.
They leverage the latest in Flash animation to provide you with a visual learning experience. The pace of learning, the topics covered, the speed ... are all up to you. Pick and choose what you want to learn.
It's not just images anymore ...These are controllable Flash animations that walk you through each step of a process.
One of the biggest advantages of these Simulations is speed!
- You don't have to wait minutes for a tutorial video to load and buffer in your browser.
- Each page is its own file, you only get what you want.
Product Simulations for Retail Channel Training
Behind Samsung’s successful product announcements is a slate of critical field sales training support tools for their retail channels. For Samsung’s marketing manager of national retail channel programs, the most pressing priority was ensuring that the product simulations were ready for use by the large network of retail channel sales teams at product announcement time.
Retail channel partners in the mobile phone marketplace are under immense pressure to quickly learn how to differentiate the features and benefits of new smartphone releases to consumers.
Retail channel partners in the mobile phone marketplace are under immense pressure to quickly learn how to differentiate the features and benefits of new smartphone releases to consumers.
Process Optimization Means Reliability & On-Time Delivery
Aesbus set up a Web-based project dashboard with secured client login for 24/7 accessibility. Actual work-in-progress phone simulations were uploaded for review by Samsung’s product and marketing teams. The dashboard also included timelines with milestones, project issues, and project history.
Innovative & Cost-Effective Animation Design
The design and development of the phone simulations met Samsung’s project requirements—level of user interactivity, technical accuracy, visual authenticity, project milestones, progress status communication, prompt notification of issues, and—above all—compliance with product launch dates.
- Branding. The GUI look-and-feel reflected Samsung’s brand (voice and content style, color palette, logos, typography, etc.) and reflected Samsung’s high business standards.
- GUI Design. The GUI provided an effective display layout and resolution for the different levels of user interactivity and also provided intuitive menus and other innovative navigational and interactivity options.
- Interactivity. The GUI framework supported the visualization of the phone’s features and functionality, which had to be accurate and designed to motivate the retail channel sales teams to go through the entire training path. It allowed them the flexibility to pick and choose specific phone features.
- Voice-over. The voice-over for the content was studio quality and suitable for training scenarios and optimized for web delivery.
Pre/Post-Sales Customer Support & Call Avoidance
The Web-optimized phone simulations are also posted on Samsung's website. Consumers can access these phone simulations—they can browse and choose specific features that they're interested in. The interactive phone simulations help them learn how to use the more complex features.
There are many sources of avoidable calls—and therefore, many opportunities to reduce call volume. In effect, these self-help phone simulations serve to deflect and reduce customer support calls.
There are many sources of avoidable calls—and therefore, many opportunities to reduce call volume. In effect, these self-help phone simulations serve to deflect and reduce customer support calls.
Add innovation to your pre/post-sales customer support with interactive Web-based device simulations.