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FEATURED SOLUTION:
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Marketing Support: Messaging |
WE WALK THE TALK.
SUCCESS STORIES.
KEEPING IT REAL.
Aesbus provides Hewlett-Packard (HP) business units (consumer and commercial) with on-demand copywriting and marketing support at various levels of engagement for their extensive product lines.
There are a variety of reasons to create a marketing piece. Before writing copy for promotional pieces, Aesbus copywriters meet with the client's marketing and product teams to understand their goals for that piece. The copy created for each marketing piece will vary based on the client's goals for that promotion.
There are a variety of reasons to create a marketing piece. Before writing copy for promotional pieces, Aesbus copywriters meet with the client's marketing and product teams to understand their goals for that piece. The copy created for each marketing piece will vary based on the client's goals for that promotion.
CLIENT FEEDBACK
Aesbus understands our processes and creates marketing copy that meets our high standards.
Aesbus teams collaborate and interface with HP counterparts efficiently and professionally.
Timely project status, effective day-to-day communication, active participation in project meetings, compliance with HP requirements and standards, and adherence to deadlines are part of Aesbus' DNA.
Your Product's Value to Customers
Copywriting requires understanding your branding, messaging, and product positioning campaigns. It promotes the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer. Copywriting puts into words the reasons your product is the best available and better than your competitors' products based on the added value it provides to your customers.
Knowing Your Competition
To write compelling copy, copywriters look for what differentiates your product from the competition. Understanding your competitors' weaknesses, copywriters make sure your audience knows them and understands why buying your product is the smarter thing to do. Copywriters research your competition to understand what they offer in terms of products and services. Next, they juxtapose elements of their offerings to yours—highlighting how yours are superior—point by point.
Promoting Without Falsifying
Copywriters collaborate with legal departments that review copy to ensure it does not expose your company to potential problems. Copywriting entails responsibly producing marketing pieces that are honest and not considered deceptive. Aside from opening up to possible litigation, exaggerating or falsifying claims about a product or the competition is unethical and a bad business practice.
On-Demand Marketing Support
The level of marketing support services is scaled and customized to HP's business needs. Aesbus' B2B Outsource Staffing provides marketing support options that include project-to-project assignments, monthly retainers, project management services, off-site marketing work on overflow projects, and consulting services.
Looking for a few great copywriters? We've got them.