Content strategy is no longer a “someday” project for when someone's got extra time. Content strategy is what’s going to help you stay in the B2B game and increase the number of touch-points for connecting with your target audience. It helps you to identify what already exists, what should be created and, more importantly, why it should be created. It focuses on how content is prioritized, organized, accessed—and mapped to your brand messaging.

PERSONALIZATION.
USER ENGAGEMENT
FOR YOUR BRAND.
Content strategy sets up your development infrastructure to design, produce, and distribute relevant and timely content. Customize and re-purpose your content to bridge the needs and preferences of your different audiences .

FRAME THE CONTENT.

CONTENT PURPOSE. Key themes and messages are defined within the framework of how content will bridge the space between customer needs and your business requirements.

CHUNK THE CONTENT.

TOPIC-BASED CONTENT. This content development methodology serves multiple products and audiences. Content production costs can be reduced and publishing cycles can be shortened.

TARGET THE CONTENT.

YOUR AUDIENCE. Part of content strategy is identifying and understanding your audience and depth of content and complexity. Useful and usable content is designed with real-world business requirements in mind.

RE-USE THE CONTENT.

REUSABILITY. Drives decisions about how content should be produced and delivered. Content architecture helps to organize and label the components of content, so it can be re-used and re-purposed effectively.

MULTI-SCREEN.
UX DESIGN FOR
RESPONSIVE CONTENT.

Design of your content is a deliberate process. Combine multi-device design requirements with complex, media-rich narratives.

APPLY YOUR BRAND.

BRAND ECOSYSTEM. The entire ecosystem of your brand entails what the user experience is across each media channel, from print to the Web. It requires defining how and where content will be made available to target audiences. Content delivery is multidimensional and personalized for users in today's digital world.

DESIGN USEFUL & USABLE CONTENT.

ONGOING. Content strategy is a non-stop process, involving ongoing modifications, continuous refinement and re-purposing for print and various media channels along with the actual preparation and distribution of targeted and engaging content.

MOJO FOCUS.

Aesbus content strategy specialists will work closely with you to address your business needs and requirements.
  • Needs assessment for user scenarios and global markets
  • Creative design to integrate your brand
  • Template design for authoring tools
  • Cross-media authoring tools and methodologies
  • Visual design and graphics integration
  • Content optimization and format conversion
  • Content re-branding of your marketing collateral
  • In-the-box and online document sets for products

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