Aesbus leverages and customizes transformative technologies aligned with your business requirements to support and advance your Content Strategy initiatives.  

Content Strategy for multi-platform delivery of your brand messaging is critical to effectively reaching a global and diverse marketplace.

USER ENGAGEMENT
FOR YOUR BRAND.
​PERSONALIZATION.

Content Strategy sets up your development infrastructure to design, produce, and distribute relevant and timely content. Customize and repurpose your content to bridge the needs and preferences of your different audiences.

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START WITH YOUR
​BRAND MESSAGING.

START WITH CONTENT STRATEGY. Content Strategy is no longer a “someday” project for when someone's got extra time.

Content Strategy is what’s going to help you stay ahead in today's digital world and increase the number of touchpoints for connecting your brand messaging with your target audience.   

​It helps you to identify what already exists, what should be created and, more importantly, why it should be created. It focuses on how content is prioritized, organized, accessed — and mapped to your brand messaging.

WHAT WE OFFER
Aesbus Content Strategy specialists will work closely with you to address your business needs and requirements.
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Needs assessment for user scenarios and global markets:

• Creative design to integrate your brand
• Single-source, cross-media authoring tools and methodologies
• Content re-branding, content optimization, and content format conversion
• ​Template design for authoring tools
• Print collateral and online document sets for products

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OPTIMIZE & ELEVATE
​YOUR CONTENT.

Reusability

SINGLE-SOURCE THE CONTENT

Single-source authoring helps organize and label content components, so content can be re-used and re-purposed for different media formats.​

Purpose

FRAME THE  CONENT

Key themes and brand messages are defined within the framework of how content will align customer needs to business requirements.

Topics

CHUNK THE CONTENT

This methodology filters content for multiple products and audiences. Content is also more readily adaptable for updates and maintenance.

Audience

TARGET THE CONTENT

Part of content strategy is identifying your audience and developing content that not only engages them but also addresses their business needs.  

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UX DESIGN FOR
ADAPTIVE CONTENT.
​MULTI-SCREEN.

UX design of your content is a deliberate process.

Multi-device design requirements are applied to dynamic, complex, and rich-media user-centric narratives.

APPLY YOUR BRAND.

BRAND ECOSYSTEM. The entire ecosystem of your brand entails what the user experience is across each media channel, from print to the Web. It requires defining how and where content will be made available to target audiences. Content delivery is multi-dimensional and personalized for users in today's digital world.

DESIGN CONTENT THAT IS PERSONALIZED, USEFUL & ​RE-USABLE.

ONGOING. Content Strategy is a non-stop process, involving ongoing modifications, continuous refinement and re-purposing for print and various media channels along with the actual preparation and distribution of targeted and engaging content.

Drop us a line via email at: [email protected]