VISUALS TEASE THE BRAIN
The brain can process visual information quicker than written. An image is usually easily understood at a glance. Research figures show that visual learners make up the vast majority of the population (40% to 65%).
Make life easy for your users by presenting them with information about your brand, your products and your company in the way they will find it easy to understand and remember. Researchers at Xerox have found that visuals increase people's willingness to read a piece of content by 80%.
BOOST YOUR CONTENT
Top 5 ways for improving your content with better visuals:
#1. USE MEANINGFUL IMAGES.
Your pictures should either tell the story or add value to the text. Images can add real value and weight to your message – users will ignore pictures that are there just for decoration.
#2. MATCH YOUR BRAND VALUES.
Choose images that complement your brand values and tone of voice. For example, don't use busy cluttered images if you are trying to present a clean, modern brand.
#3. DON'T GO FOR OVERKILL.
Get the right balance of images and text and make sure there is white space and air on the page so that users feel that they have room to breathe.
#4. SHOW REAL-LOOKING PEOPLE.
Anything too posed or cheesy can appear staged and may put viewers off. Users will ignore graphics that look like banner advertising and scan past them.
#5. USE IMAGES LEGALLY.